How we use your information

We are committed to protecting your privacy. This privacy notice tells you what to expect when Baileys Estates collects personal information. It applies to information we collect about:

  • visitors to our websites;
  • complainants and other individuals in relation to an enquiry;
  • people who use our services; and
  • job applicants and our current and former employees.

We use information held about you in the following ways:

  • to ensure that content from our site is presented in the most effective manner for you and for your computer;
  • to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
  • to carry out our obligations arising from any contracts entered into between you and us;
  • to notify you about changes to our service;
  • We may use your details you have provided to carry out our obligations, such as providing you with products or services you have requested or enquired about or contracted too.
  • We may use your details you have provided to carry out tenancy or legal paperwork, for example referencing or money laundering.
  • We may use your details you have provided to carry out marketing surveys, for example requesting customer feedback about our services.
  • We may use your details you have provided to update you of any changes within our terms and conditions of our services.
  • We may use your details you have provided to send you marketing communications.
  • We may use your details you have provided to update any relevant third parties we are involved with, for example Utilitease, Deposit Protection Scheme, Airbnb.

If you are an existing Customer, we will only contact you by electronic means with information about goods and services similar to those which were the subject of a previous sale to you or our customer.

We do not disclose personal information about individuals to advertisers or sell your information to any other organisation for marketing purposes.

Visitors to our websites

When someone visits we do not make any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Use of cookies by Baileys Estates

What is a cookie?

A cookie is a small file dropped on your computer's hard drive which enables our website to identify your computer as you view different pages.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

We may use cookies to:

  • Analyse our website traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
  • Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.
  • Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.

To learn more about cookies and how they are used, visit All About Cookies.

People who email us

Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance with office policy. Email monitoring or blocking software may also be used. Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.

People who make a complaint

When we receive a complaint from a person we make up a file containing the details of the complaint. This normally contains the identity of the complainant and any other individuals involved in the complaint.

We will only use the personal information we collect to process the complaint and to check on the level of service we provide.

We will keep personal information contained in complaint files in line with our retention policy. It will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.

People who enquire with us

Where enquiries are submitted to us we use the information supplied to process the enquiry. When consent is given, we will continue to contact the enquirer with information on services that we provide.

We may retain personal information, in the form of names and email addresses, for direct marketing communications.

Individuals can opt out of these communications at anytime by unsubscribing via a link included in emails or contacting us directly using the details at the end of this Policy.

People who use Baileys Estates

Baileys Estates offers various services to the public.

We have to hold the details of the people who have requested the service in order to provide it. However, we only use these details to provide the service the person has requested and for other closely related purposes. For example, we might use information about people who have subscribed to any of our services to carry out a survey to find out if they are happy with the level of service they received.

When people do subscribe to our services, they can cancel their subscription at any time and are given an easy way of doing this. We do not store financial details of our clients (credit or debit card numbers).

Job applicants, current, and former employees

When individuals apply to work at Baileys Estates, we will only use the information they supply to us to process their application. Where we want to disclose information to a third party, for example where we want to take up a reference or obtain a ‘disclosure’ from the Criminal Records Bureau we will not do so without informing them beforehand unless the disclosure is required by law.

Once a person has taken up employment with us, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with us has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

Disclosure of personal information

In many circumstances we will not disclose personal data without consent. However when we investigate a complaint, for example, we will need to share personal information with the organisation or individual concerned and with other relevant bodies.

We may pass your information to third party service providers, including but not limited to: Business partners, employers, suppliers, sub-contractors, contractors.

These may include:

  • Jupix and Focus - Property Management Software
  • Rent4Sure - Tenant Reference Services
  • Rightmove - Property Advertising Service
  • Deposit Protection Service - Deposit Scheme
  • Utilitease – Utility quoting and management support
  • Keystones – Rental property inventories and check out reports
  • Netmatters - Digital and Website
  • PC World/ Curry's - Technical Support
  • Airbnb/ TripAdvisor - Holiday Home Advertisers
  • Social Media - Facebook/ Twitter/ Instagram/ LinkedIn

When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and otherwise use your information in accordance with applicable data protection law.

We may disclose your personal information to our insurers and /or professional advisers insofar as reasonably necessary for the purposes of obtaining and maintaining insurance coverage, managing risks, obtaining professional advice and managing legal disputes.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets, or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

In addition to the specific disclosures set out in this section, we may disclose your personal information where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person, or for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative out-of-court procedure.

Access to personal information

Baileys Estates tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under the General Data Protection Regulation. If we do hold information about you we will:

  • give you a description of it;
  • tell you why we are holding it;
  • tell you who it could be disclosed to; and
  • let you have a copy of the information in an intelligible form.

To make a request to us for any personal information we may hold, you need to put the request in writing and either address it to us at the address provided below, or email us.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes by, once again, contacting us.

As an individual, if you have issues accessing your personal information with any organisation you have the right to lodge a compliant with the ICO.

Your Rights as a Data Subject:

Right to Rectification - the right to request us to rectify inaccurate personal data.

Right to Object - the right to object to processing based on either public interests or legitimate interests. Processing must stop, unless we demonstrate compelling grounds for continuing the processing or that the processing is necessary in connection with our legal rights.

Right to Object to Direct Marketing

Right to be Forgotten - the right to have us erase personal data without undue delay. Contingent on the occurrence of one of the following: - The data is no longer necessary; - You withdraw your consent (where consent is our legal basis for processing); - We have no overriding grounds for continuing processing against the objectification; - Processing was unlawful; - Erasure is necessary with EU or national law.

Right to Restrict Processing - the right to have us restrict processing if: - The accuracy of the data is contested; - Processing is unlawful; - We no longer need the data for its original purpose, but need it for legal purposes; - Erasure is pending.

Right of Data Portability - the right to receive a copy of your data in a commonly used machine-readable format for transfer to another controller. This will either be in .xls or .csv format.

Ascot Drummond neither makes a decision solely by automated means without any human involvement nor engages in automated processing of personal data to evaluate certain things about an individual. Hence your right related to automated decision making including profiling does not apply with us.

Any formal subject access request should be made in writing to the address below. This will be provided free of charge. However we may charge a reasonable fee for repetitive, unfounded, or excessive requests or additional copies.

Retention & Deletion

Ascot Drummond retains your information while you or your company remains an active client, unless you ask us to delete your information. If you stop being an active client we will retain your information for the periods defined in our retention policy unless you request that your details be deleted. However, we will only contact you if we believe the information we intend to send to you could be of 'legitimate interest' to you or your company.

If you have signed up to receive our newsletter or requested information from us, we will retain your information until you request to be removed/deleted. Subject to the exceptions described below, The Norfolk Lettings Company deletes or anonymizes your information when it's reached the end of its retention period as per our policy or upon request from you. For further information regarding our retention periods and policy, please contact us via "email" or at the address provided at the end of this policy.

Subject to applicable law, The Norfolk Lettings Company may retain information after account deletion: - If there is an unresolved issue relating to your account, such as an outstanding invoice on your account. - If necessary for its legitimate business interests, such as fraud prevention. - If we are required to by applicable law; and/or in aggregated and/or anonymized form.

Complaints or queries

Baileys Estates tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of Baileys Estates collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 29 May 2018.

How to contact us

If you want to request information about our privacy policy you can email us to speak to our data protection officer -